AeronovateWork
Back to Selected Work
02 / Brand Strategy & Identity

Vyaas.G

Transforming Vyaas.G into a premium, clear and user-focused brand experience.

Vyaas.G is a numerology and energy guidance brand offering personalised numerology consultations, crystal recommendations and energy-based guidance.

The brand had a strong foundation in numerology and crystal-based services, but its existing visual identity and report templates lacked consistency, clarity and a premium brand experience. Aeronovate worked on redefining the visual direction of Vyaas.G through a refined brand identity, purposeful colour system and a complete redesign of its personalised numerology report templates. The focus was not just to make the reports visually attractive, but to make the information easier to understand, easier to navigate and more engaging for the reader.

Vyaas.G brand identity and personalised numerology report system

Industry

Numerology · Crystals · Energy Guidance

Services

Brand Identity · Visual Design · Report Template Design · UX/UI · Brand Communication

Role

Brand Strategy, Visual Identity, UX-Focused Report Design, Template System & Creative Direction

01 · The Challenge

The challenge

  • Old brand identity: the logo and visual identity needed a more premium and meaningful direction.
  • Cluttered templates: existing reports had too much information packed into each page.
  • Long paragraphs: important numerology insights were difficult to scan and understand.
  • Weak visual hierarchy: content lacked a clear reading flow.
  • Inconsistent design and colours: the older visual style did not create a strong, consistent brand experience.
  • Poor UX: the report felt more like a document than an easy-to-follow personalised experience.
  • Limited crystal presentation: crystal and gemstone recommendations lacked strong, realistic visual representation.
  • No clear pricing visibility: crystal recommendations did not clearly communicate pricing, making it harder for users to enquire confidently.
The earlier Vyaas.G report templates showing cluttered pages and long paragraphs

02 · Our Approach

Designing a clearer brand and report experience

  • Refined the brand identity with a meaningful Vyaas.G logo and premium visual direction.
  • Established a new brand colour system using purple, plum, lavender, gold and off-white.
  • Redesigned the report templates with a clean and consistent visual system.
  • Improved UX through clear hierarchy, spacing and structured layouts.
  • Replaced heavy paragraphs with pointers so information is easier to scan.
  • Used Georgia for headings and Inter for supporting text.
  • Added realistic crystal and gemstone imagery to make recommendations more tangible.
  • Added crystal pricing to make recommendations more transparent and approachable.
  • Created a reusable template system that can be applied across personalised numerology reports.
The redesigned Vyaas.G brand direction, colour system and report layouts

03 · Project Gallery

Project gallery

Vyaas.G brand identity, numerology report pages, crystal recommendations and template system
Premium digital report system
  • Brand Identity
  • Numerology Report Cover
  • Personal Message
  • Client Energy Profile
  • Birth Number & Personality Insights
  • Energy Matrix / Lusho Grid
  • Guidance & Growth
  • Missing Numbers Analysis
  • Crystal Recommendations
  • Crystal Care Guide
  • Numerology Report Templates
  • Premium Digital Report System
Next Capability02 / Creative, Content & GrowthSocial media, campaigns and company profiles.
Back to Selected Work